After failing to register strong sales since launch, Toyota India discontinued its flagship sedan, the Toyota Yaris, in India. The company says the move is part of Toyota’s product strategy to continue to cater to the ever-evolving needs of the customer through enhanced technologies and product offerings. However, the company will continue to introduce new products for India, with the next in line being the rebadged Maruti Suzuki Ciaz, most likely to be called Toyota Belta.
The company in a statement said, “Ever since its India debut, the Yaris, built on Toyota’s QDR philosophy, has won the hearts of the customers with its stunning style & design, leading features, low maintenance cost and unmatchable drivability, thus creating a unique ownership experience. We thank all our customers for their support and placing their trust in the brand. We would like to continue to serve such customers with other current offerings and preparations are underway to launch new Toyota models in the coming new year 2022.”
The company added, “In addition, over the last two decades, we have been harnessing our manufacturing capabilities to bring in world-class products to Indian consumers. As a part of this endeavor, we will continue to leverage our leadership and vast expertise in cleaner technologies to refresh our product portfolio to meet the evolving customer choices and enable greener mobility.”
Further, Toyota will continue to cater to all Yaris customers’ needs through its dealer service outlets across the country, along with the availability of Toyota genuine spare parts for the minimum next 10 years on this discontinued model.
News Credit: India Today
